Glossary

Catchment area

5 min

Segmented TV

5 min

Local query

5 min

Address customization

5 min

Multi-local advertising

5 min

Local advertising

5 min

Geolocated advertising

5 min

Geo-targeted advertising

5 min

Online advertising

5 min

Waze advertising

5 min

Drive-to-store advertising

5 min

Advertising platform

5 min

Marketing Platform

5 min

Media planning

5 min

In-store measurement

5 min

Omnichannel marketing

5 min

Multichannel marketing

5 min

Local marketing

5 min

Distributed marketing

5 min

Drive-to-store marketing

5 min

IRIS

5 min

Google Performance Max

5 min

Google Business Profile

5 min

Franchisee

5 min

Drive to store

5 min

Drive to Store

5 min

DOOH

5 min

Isochrone curve

5 min

Local communication

5 min

Multichannel campaign

5 min

Digital audio

5 min

Local query

Local marketing

Segmented TV

Multi-local advertising

Marketing platform

Marketing platform