Glossary

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Resources

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Glossary

Catchment area

Segmented TV

Local query

Address customization

Multi-local advertising

Local advertising

Geolocated advertising

Geo-targeted advertising

Online advertising

Waze advertising

Drive-to-store advertising

Advertising platform

Marketing Platform

Media planning

In-store measurement

Omnichannel marketing

Multichannel marketing

Local marketing

Distributed marketing

Drive-to-store marketing

IRIS

Google Performance Max

Google Business Profile

Franchisee

Drive to store

Drive to Store

DOOH

Isochrone curve

Local communication

Multichannel campaign

Digital audio

Local query

Local marketing

Segmented TV

Multi-local advertising

Marketing platform

Marketing platform

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