1
Geolocation
How it works?
Distribute your ads based on the different catchment areas of your stores: loyalty, acquisition, and high-intent customers.
2
Audiences
How it works?
Selection of targeting options based on your audience segmentation: Socio-demographic, Interests and behavioral, 1st and 3rd Party Data.
3
Activation
How it works?
Choix des leviers activables en fonction des objectifs des campagnes : de la notoriété à l'acquisition pour assurer une présence omnicanale homogène et efficace pour chaque point de vente.
4
Optimize
How it works?
Adjust budget allocation by IRIS zone, by lever, or by point-of-sale segment, and dynamically arbitrate programmatic buying methods.
5
Measurement
How it works?
Report campaign KPIs such as in-store visits, leads, and revenue generated at the local campaign level via a multi-level personalized dashboard.
6
Personnalisation
How it works?
Create personalized advertising assets incorporating geolocation elements, generative AI, and customized messages.
Becoming your trusted partner for local advertising
Behind the platform, there is a team. Local media, retail, and network strategy experts, committed alongside you as an extension of your teams.
From defining the setup to optimizing performance, The Ramp supports you at every step to make your local marketing a true growth driver.
Stores operated
+5.000
Employees dedicated to local performance
+50
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News & Insights
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Performance
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Data
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Multilocal
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Drive-to-store
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Advertising
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Data
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Multilocal
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AI
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Data
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CRM
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PRM
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Multilocal
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Personalization
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Data
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Technology
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Artificial Intelligence
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Technology
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Data
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Performance
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Artificial Intelligence
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Technology
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Data
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Performance
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Intelligence Artificielle
