The Ramp launches the Local Card Deck: 52 reflexes to put common sense back at the heart of local advertising

At a time when everything is being automated, when artificial intelligence is finding its way into every campaign and advertising platforms are competing in sophistication, The Ramp is going against the grain of technology with the launch of its Local Card Deck.

A deck of 52 cards bringing together 52 essential reflexes to think through, challenge and improve your local communication.

And for once, no login required.

The Ramp's least technological tool

At The Ramp, technology is our day-to-day. Data, algorithms, automation, AI and the orchestration of advertising campaigns at scale.

But after years spent supporting retail networks with their local communication strategies, we have come to one conviction: the best campaigns rarely start with a technology. They start with a good question.

How can you make better use of your customer data? How can you adapt your communication to each catchment area? How can headquarters and stores work together? How can you turn an advertising budget into store traffic?

So many questions that technology can help answer. Provided you've asked the right ones.

That is precisely the idea behind the Local Card Deck.

52 cards. 52 reflexes. And just as many good questions to ask.

The Local Card Deck distils our experience in multi-local advertising into 52 cards, each dedicated to a lever, a challenge or an opportunity in local communication.

CRM, geolocation, customer insight, personalisation, media strategy, creativity, drive-to-store, performance measurement…

Each card offers a concrete angle for reflection, helping you step back from your practices and identify new courses of action.

No grand speeches. No needless jargon. Ideas that make you want to take action.

Because local advertising is, above all, a matter of relevance, on-the-ground knowledge and common sense.

A deck of cards to move ideas forward

The Local Card Deck isn't meant to sit on a bookshelf or gather dust on a desk.

It was designed as a working tool in its own right.

In a marketing meeting, to challenge a strategy. In a workshop, to spark new ideas. With field teams, to share a common culture of local advertising. Or simply by drawing a card at random to look at a challenge from a different angle.

Its ambition is simple: to help teams move from thinking to doing.

A physical format that is easy to handle, share and use together. No screens, no PowerPoint presentation and no yet-another PDF to download.

What if innovation also meant going back to paper?

In the age of generative AI, it may seem paradoxical for an AdTech company to launch a deck of printed cards.

Yet we see no contradiction.

We are convinced that technology is a tremendous performance accelerator. But it replaces neither strategic thinking, nor creativity, nor collective intelligence.

The Local Card Deck is another way of sharing our expertise, making local advertising more accessible and sparking useful conversations.

Because before automating a campaign, you still need to know what you want to achieve.

And because a good idea sometimes deserves better than a click.

Your next reflex may well be in these cards.

With the Local Card Deck, The Ramp turns its expertise into a tangible tool, designed to support marketing, communication and retail network professionals.

A deck to keep close at hand, bring out in meetings, share with your teams or give to anyone who believes local advertising always deserves new ideas.

52 cards. 100% low tech, 100% common sense

The Local Card Deck is available now.

Discover and order the Local Card Deck: localcarddeck.theramp.co