(Features)All features.

Geolocation is at the heart of The Ramp's promise. Every campaign is broadcast as close as possible to the consumer, within the actual catchment area of the point of sale. The platform relies on different models (radius, isochrone, IRIS, postcodes) to define customisable and adjustable zones. These perimeters are then enriched with local data: mobility flows, loyal customers, competition and overlaps between stores. The result: local communication that is relevant, measurable and consistent across the network.

Before any activation, The Ramp calculates and assigns a unique catchment area to each point of sale. These zones are defined based on geography, real mobility data and local business data. They serve as the foundation for any high-performing drive-to-store strategy and ensure the relevance of local targeting.

Through a hashtag and cluster system, The Ramp segments your points of sale according to strategic criteria: commercial potential, density, geographic zone, competition level, or catchment area size. This segmentation enables rapid activation of the right communication packs, personalising budgets and objectives per point of sale profile.

The Ramp unifies and simplifies broadcasting across all advertising levers. From a single interface, headquarters or stores can activate their campaigns on the main digital channels: Display, Social, Search, DOOH, Digital Audio, Segmented TV, RCS, Email, etc. The platform automatically recommends the optimal media mix based on the campaign objective: awareness, traffic, performance or recruitment.

The Ramp enables ultra-precise targeting for each point of sale, combining geographic, behavioural and intent data. The platform draws on 1st and 3rd party data, intent signals, purchase behaviours and socio-demographic segments to identify the most affinity-based audiences. Each campaign can be fine-tuned to reach the right consumer, at the right moment, in the right zone.

The Ramp automatically adapts messages, formats and offers for each context - ensuring relevance, performance and brand consistency at scale.

A Pack is a local communication campaign pre-defined by headquarters that allows a point of sale to activate a campaign within its catchment area in 1 click.

- A catchment area (adjustable or not)

- A target audience

- A guaranteed potential or reach

- A fixed or recommended duration

- A redirect URL or associated Facebook page

- A channel allocation (adjustable or not)

- A set of ad creatives per channel

- A preview per channel

- A defined budget (fixed, adjustable or dynamic)

The Ramp adapts to all organisational models - franchise, integrated, cooperative or mixed. The platform lets you configure your governance mode: Centralised, for full head-office control. Decentralised, for controlled local autonomy. Hybrid, to combine national coordination with field flexibility. Each mode ensures global consistency while respecting the network's operational reality.

The Local Marketing Specialists are at the heart of platform adoption at the point-of-sale level. LMS support each establishment in getting to grips with the platform:

- Onboarding of local teams

- Training on key features (packs, targeting, activation)

- Education on business benefits

LMS are true operational partners, simplifying access to digital advertising for non-expert users.

Designed for the field, The Ramp's franchisee interface offers a simple and intuitive experience. Each franchisee gets an at-a-glance view of their campaign performance: budget spent, channel activated, visits generated, leads collected. An interface designed to encourage platform adoption and strengthen the network's digital culture.

With The Ramp AI Retail Factory, The Ramp supports automated creative asset generation from your product feed, integrating varied lifestyle scenarios:

- Simple product staging

- Lifestyle staging with people using the products

- Store associate featured in the point of sale

- Up to automatic integration into an advertising template.

The Ramp automates time-consuming processes related to the creation, validation, and go-live of local campaigns, reducing manual errors.

The Ramp generates clear invoices sent automatically - globally or per point of sale - according to your billing mode: centralised, decentralised or mixed.