(Features)All features.

Geolocation is at the heart of The Ramp's promise. Every campaign is broadcast as close as possible to the consumer, within the actual catchment area of the point of sale. The platform relies on different models (radius, isochrone, IRIS, postcodes) to define customisable and adjustable zones. These perimeters are then enriched with local data: mobility flows, loyal customers, competition and overlaps between stores. The result: local communication that is relevant, measurable and consistent across the network.

Before any activation, The Ramp calculates and assigns a unique catchment area to each point of sale. These zones are established based on geography, real mobility and local business data. They serve as the foundation for any high-performing drive-to-store strategy and guarantee the relevance of local targeting. Through a hashtag and cluster system, The Ramp segments your points of sale according to strategic criteria: commercial potential, density, geographical zone, competition level, or catchment area size. This segmentation enables rapid activation of the right communication packs, personalising budgets and objectives according to each store's profile.

The Ramp unifies and simplifies broadcasting across all advertising levers. From a single interface, headquarters or stores can activate their campaigns on the main digital channels: Display, Social, Search, DOOH, Digital Audio, Segmented TV, RCS, Email, etc. The platform automatically recommends the optimal media mix based on the campaign objective: awareness, traffic, performance or recruitment.

The Ramp enables ultra-precise targeting for each point of sale, combining geographical, behavioural, and intent data.

The Ramp's strength lies in combining creativity and automation. Every ad is dynamically enriched according to the store, its address, zone, products and local weather. Thanks to DCO (Dynamic Creative Optimisation) and generative AI, the platform adapts messages, visuals and offers for each context — ensuring relevance, performance and brand control.

A Pack is a local communication campaign pre-defined by headquarters that allows a point of sale to activate a campaign within its catchment area in 1 click. - A catchment area (adjustable or not) - A target audience - A guaranteed potential or reach - A fixed or recommended duration - A redirect URL or associated Facebook page - A channel allocation (adjustable or not) - A set of ad creatives per channel - A preview per channel - A defined budget (fixed, adjustable or dynamic)

The Ramp adapts to all organisational models. Configure your governance mode to ensure overall consistency while respecting the operational reality of the network.

The Local Marketing Specialists are at the heart of platform adoption at the point-of-sale level. LMS support each establishment in getting to grips with the platform: - Onboarding of local teams - Training on key features (packs, targeting, activation) - Education on business benefits LMS are true operational partners, simplifying access to digital advertising for non-expert users.

Designed for the field, The Ramp's franchisee interface offers a simple and intuitive experience. Each franchisee gets an at-a-glance view of their campaign performance: budget spent, channel activated, visits generated, leads collected. An interface designed to encourage platform adoption and strengthen the network's digital culture.

With The Ramp AI Retail Factory, The Ramp supports automated creative asset generation from your product feed, integrating varied lifestyle scenarios: - Simple product staging - Lifestyle staging with people using the products - Store associate featured in the point of sale - Up to automatic integration into an advertising template.

The Ramp automates time-consuming processes related to the creation, validation, and go-live of local campaigns, reducing manual errors.

The Ramp automates the entire billing chain. Each campaign can be settled according to the chosen method: card payment, SEPA, or headquarters invoicing. At the end of each campaign, invoices are automatically generated and sent — globally or per point of sale — integrating the management of subsidies, discounts and central commissions.