Supporting Castorama and Brico Dépôt brands on point-of-sale catalogue consultation since September 2024.

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Industry

Kingfisher

Client

Kingfisher

Sector

DIY & Home Improvement / GSB

Date

Since 2024

Award

Summary

Managing multilocal campaigns for Castorama and Brico Dépôt with Publicis Connect, supporting both brands since September 2024 in strengthening local engagement and improving catalog consultation per store.

Key objectives

Our solutions

Supporting Castorama and Brico Dépôt on store-by-store catalog consultation since September 2024.

Media asset creation
Media plan design
Multilocal campaign management
Wave-by-wave reporting

Our results

Stores

+200

Campaigns operated

3,000+

Cost per contact

0.006€

Average catalogue browsing time

2 min 30 sec

Data orientation

Integrated creative support

Testimonials

4.9/5

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