The Ramp supports Castorama and Brico Dépôt through their media agency in activating local digital initiatives store by store, with a catalogue browsing logic, qualified traffic and store-level management.
Client
Kingfisher
Sector
DIY & Home Improvement / GSB
Date
Since 2024
Award
Summary
Managing multi-local campaigns for Castorama and Brico Dépôt with Publicis Connect, supporting both brands since September 2024 in strengthening local engagement and improving catalogue consultation per store.
Key objectives
Our solutions
Supporting the Castorama and Brico Dépôt brands on point-of-sale catalogue consultation store by store since September 2024.
- Media asset creation
- Media plan design
- Multi-local campaign management
- Wave-by-wave reporting

Our results
Stores
+200
Campaigns operated
3,000+
Cost per contact
0.006€
Average catalogue browsing time
2 min 30 sec
Data orientation






Integrated creative support
Testimonials
4.9/5




