Online advertising

Online advertising encompasses all advertising formats broadcast over the internet: display banners, search ads, social media ads, video advertising, native advertising, and more. It has surpassed television in advertising spend in many markets.

Main formats

• Search advertising (SEA): Google Ads, Bing Ads.
• Display advertising: Banner ads on websites and apps.
• Social media advertising: Facebook, Instagram, LinkedIn, TikTok, Snapchat.
• Video advertising: Pre-roll and mid-roll ads on YouTube and streaming platforms.
• Programmatic advertising: Automated real-time purchase of digital ad space.

For local networks

Online advertising must be tailored to each store's local context: personalized by geographic zone, local offers, and specific catchment area. The Ramp enables this at scale, automatically.