Local communication

Local communication encompasses all communication actions undertaken by a company to reach and engage consumers in a specific geographic area, encouraging them to visit physical points of sale or choose local services.

Forms of local communication

• Digital: Geolocated social media ads, Google local campaigns, email and SMS marketing.
• Traditional: Door-drop leaflets, local press, outdoor advertising, local radio.
• In-store: POS displays, window advertising, local events.

For retail networks

Platforms like The Ramp automate coordination between head office brand guidelines and each store's local context, enabling each store to communicate locally while maintaining brand consistency.