Media planning

Media planning is the process of identifying and selecting the most appropriate media channels to reach a target audience with an advertising message. It determines where, when, and how often to run ads to maximize impact while optimizing budget.

Key components

• Target audience: Who are you trying to reach?
• Media channels: Which channels best reach them?
• Timing: When is the best time to advertise?
• Frequency: How many exposures are needed?
• Budget: How to distribute across channels?

Media planning for local networks

For retail networks, media planning must be adapted per catchment area. The Ramp enables automated, personalized media planning for each point of sale in the network.