Geo-targeted advertising

Geo-targeted advertising displays ads to users based on their geographic location, ensuring the message reaches only consumers in a relevant area for the advertiser.

Geo-targeting techniques

• Radius targeting: Ads shown to users within a defined radius around a store.
• Geo-fencing: Virtual zones that trigger ads when a user enters a specific area.
• Geo-conquesting: Targeting consumers who visit competitors' locations.
• Audience targeting by location: Using historical location data to reach regular visitors.

For retail networks

Each store can have its own geo-targeted campaign, tailored to its specific catchment area, while the head office maintains centralized control over brand consistency and budgets.