Digital audio

Digital audio advertising includes all advertising formats broadcast on digital audio platforms: streaming music services (Spotify, Deezer, Apple Music), podcasts, digital radio, and connected speakers. It reaches consumers during moments when other formats are unavailable — physical activity, commuting, cooking.

Digital audio formats

• Audio spots: Traditional audio ads between songs or podcast episodes.
• Companion banners: Visual banners accompanying audio ads in streaming apps.
• Branded content: Branded podcasts or playlists.

Digital audio can be targeted geographically, enabling local advertisers to reach consumers in a specific catchment area.