DOOH

DOOH (Digital Out-of-Home) refers to all digital outdoor advertising formats: digital billboards, screens in shopping centers, displays in public transport, airport screens, etc. It is the digital evolution of traditional outdoor advertising (OOH).

Advantages of DOOH

• Dynamic content: Change messages in real time based on time, weather, or local events.
• Audience targeting: Some DOOH networks allow targeting by audience type.
• Programmatic buying: Real-time purchase of advertising space via programmatic platforms.
• Performance measurement: Better ability to measure reach and impact.

DOOH for drive-to-store

A DOOH screen near a store can broadcast promotions, store hours, or local events, encouraging passersby to visit.