Google Performance Max

Google Performance Max (PMax) is an automated Google Ads campaign type that uses AI to optimize ads across all of Google's channels simultaneously: Search, Display, YouTube, Gmail, Discover, and Google Maps.

Unlike traditional campaigns targeting a single channel, Performance Max automatically distributes budget across all channels based on performance, maximizing conversions at every stage of the purchasing journey.

Performance Max for local businesses

The "Store Goals" feature optimizes campaigns to generate in-store visits. By connecting to a Google My Business listing, Google measures store visits and optimizes delivery to maximize foot traffic.