Franchisee

A franchisee is an independent entrepreneur who operates one or more points of sale under the brand, concept, and methods of a franchisor, in exchange for financial compensation (entry fee, royalties). The franchisee benefits from the brand's notoriety, proven know-how, and ongoing support.

Franchisee and local marketing

A key challenge for franchisors is supporting franchisees in local marketing. Platforms like The Ramp allow franchisees to activate personalized local campaigns from approved templates created by the franchisor, ensuring brand consistency while giving franchisees autonomy.

Advertising co-funding

In many franchise models, the franchisor contributes financially to franchisee local advertising campaigns. This co-funding model motivates franchisees to invest in local communications while the franchisor maintains quality control through a centralized platform.