Local marketing

Local Marketing

You've heard that Local Marketing is the "next big thing" — but what exactly is it?

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Definition

Local Marketing refers to all marketing actions used to reach a local population. It is primarily used by retail networks with physical points of sale that want to reach consumers in their catchment areas. Communications are personalized and therefore deliver high results.

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Examples of local marketing actions

Local marketing can include door-drop leaflets (ISA), local advertising (bus shelters, press), and direct marketing (addressed mail, telemarketing). By leveraging proximity, your communications encourage new customers to visit your points of sale.

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Digital in local marketing

Today, local marketing alone is no longer enough. Digital local marketing uses the internet and mobile technologies to attract more customers. It targets not only catchment area residents but also geolocalized devices — a local customer may simply be a passerby making a quick online search.