Geolocated advertising

Geolocated advertising uses location data to target users based on their geographic position, delivering relevant, personalized messages at the right time and place.

How it works

• GPS data: Precise real-time location from smartphones.
• IP address: Approximate geolocation by city or region.
• WiFi and Bluetooth: Precise targeting inside shopping centers.
• Geo-fencing: Virtual geographic zones that trigger ads on entry or exit.

Benefits

• Precisely reach consumers in each store's catchment area.
• Reduce wasted spend by targeting only relevant audiences.
• Increase in-store traffic by reaching consumers when they are nearby.
• Measure campaign effectiveness through in-store visit tracking.