Segmented TV

Segmented TV, or addressable TV, allows advertisers to broadcast ads in a targeted manner to specific viewer segments based on demographic characteristics, interests, geographic location, or other segmentation criteria.

What are the benefits of Segmented TV?

Segmented TV combines the best of TV reach with the performance targeting of digital. It is an opportunity for both traditional advertisers and new entrants into TV advertising.

Unlike linear TV, which broadcasts to all viewers watching a specific program, segmented TV lets advertisers target ads based on household-specific data. For example, showing a skincare ad only to women aged 25-35 who watched a beauty program.

This is made possible through advanced tracking technologies from ISPs. Segmented TV reduces ad-skipping rates by 33% compared to traditional linear ads.

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