Drive-to-store advertising

Drive-to-store advertising includes all digital advertising formats and strategies designed to drive consumers from the digital world to physical points of sale.

Formats

• Social media ads: Facebook, Instagram campaigns with "Get Directions" CTAs.
• Google local campaigns: Ads in Google Search, Maps, YouTube, and Display to drive store visits.
• Programmatic advertising: Geolocated display banners targeting catchment areas.
• GPS advertising: Waze and Google Maps ads targeting nearby mobile users.
• SMS marketing: Personalized messages to consumers near a store.

Measurement

GPS tracking, WiFi detection, and loyalty card data allow attribution of store visits to specific campaigns, enabling a precise cost-per-visit calculation.