Local query

With the explosion of smartphones, consumers have changed their purchasing behaviors. Over 40% of Google searches relate to finding local businesses. People increasingly include geolocation elements in their "local" queries.

What is a local query?

A local query is an online search that includes a specific location element — a street, district, city, or region. Nearly 30% of geolocated searches result in an immediate purchase, and more than 70% of users who searched for a local business visit it on the same day.

Why do local SEO?

Local SEO focuses on the visibility of your brand within a defined geographic area, connecting you with prospects near your points of sale. It is a powerful tool that generates precise, high-quality traffic from interested local users.