Multi-local advertising

Multi-local advertising enables brands to broadcast advertising messages across all the catchment areas of their points of sale.

Primarily used by retail networks and franchises, this type of digital advertising campaign aims to develop brand awareness at each point of sale and boost in-store traffic.

Based on geolocation enriched with geo-marketing data, multi-local advertising is a must-have for network heads managing hundreds of physical stores, agencies, or franchises.
‍

How multi-local advertising differs from other strategies

Multi-local advertising allows brands to target customers and prospects in close proximity to their catchment areas. Only advertising technologies can handle the complexity of geo-marketing variables: reach, population density, and geographic specifics.

‍

No strategy is more profitable than multi-local advertising

Numerous studies confirm its effectiveness. According to AdWeek, location-based targeting is now the most important factor for brands and marketers. Datalogix found that users who saw location-targeted ads were twice as likely to take action.