Waze advertising

Waze advertising allows businesses to reach drivers in real time, precisely when they are near a point of sale or likely to change their route.

Waze advertising formats

• Branded Pin: Your store appears on the Waze map as a branded pin.
• Takeover: A full-screen ad that appears when the driver stops or slows down.
• Zero-Speed Takeover: Displayed when the vehicle is stationary.
• Search Ads: Your store appears at the top of results when a driver searches nearby.

Why use Waze advertising?

Waze advertising targets consumers at the key moment of their journey — when they are mobile and close to a store. It allows precise measurement of store visits generated by campaigns.