In-store measurement

In-store measurement refers to all techniques used to measure physical traffic generated in a point of sale — particularly traffic attributed to digital advertising campaigns.

Technologies

• GPS tracking: Location data from smartphones to detect store visits.
• WiFi detection: Measuring visits through in-store WiFi connections.
• DTS meters (oKube, Kairos Fire): Physical sensors counting customer passages at entrances.
• Loyalty card data: Purchase data analysis to identify store visits.

Why measure in-store traffic?

• Calculate actual ROI of drive-to-store campaigns.
• Identify which channels generate the most store visits.
• Optimize budgets by allocating resources to the most effective campaigns.
• Compare performance across each point of sale in the network.