Drive-to-store marketing

Drive-to-store marketing encompasses all strategies and actions designed to convert digital interactions into physical visits to a point of sale.

Key levers

• Geolocated digital advertising: Ads targeted to consumers in each store's catchment area.
• Local SEO: Optimizing Google My Business listings for local searches.
• SMS marketing: Personalized messages to consumers near a store.
• Email marketing: Loyalty campaigns with local offers.
• GPS advertising: Waze and Google Maps campaigns redirecting drivers to nearby stores.

Measuring effectiveness

Key KPIs: store visits generated, cost per visit, visit-to-purchase conversion rate, and impact on revenue. Modern tools track these metrics for each store, enabling continuous optimization.