(Solutions)Partner for your trade operations

Extend your trade marketing operations to digital with targeted, measurable and large-scale local drive-to-store campaigns to strengthen in-store visibility and generate qualified traffic.

Your Trade Marketing Partner

Support your trade marketing operations with a measurable and activatable drive-to-store digital campaign at scale.

The Ramp enables brands and their distributors to extend their field commercial actions through targeted local advertising campaigns.

Each activation strengthens product visibility in-store and generates qualified traffic, while measuring the performance of each point of sale.

Marketing local The Ramp – stratégie publicitaire pour réseaux d’enseigne
Marketing local The Ramp – stratégie publicitaire pour réseaux d’enseigne
Marketing local The Ramp – stratégie publicitaire pour réseaux d’enseigne
Marketing local The Ramp – stratégie publicitaire pour réseaux d’enseigne
Marketing local The Ramp – stratégie publicitaire pour réseaux d’enseigne
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Support your trade marketing operations with a measurable and activatable drive-to-store digital campaign at scale.

The Ramp enables brands and their distributors to extend their field commercial actions through targeted local advertising campaigns.

Each activation strengthens product visibility in-store and generates qualified traffic, while measuring the performance of each point of sale.

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BRAND BENEFITS
]

Synchronisation

... of digital campaigns with your trade calendars by retailer

Multi-retailer

Activation within days without depending on your distributors

Geo targeting

Targeted broadcast around the relevant stores

ROI tracking

Measurement of traffic and incremental sales generated during the promotional period

Reporting

... by retailer, by zone, by period at product or category level

Multi-retailer Shopper Activation

You spend national budget on consumers who can't find your product at the nearest store.

The Ramp solves this: your campaigns are broadcast only around the points of sale that actually list your products, by retailer, by region, by store format.

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BRAND BENEFITS
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Geolocated targeting

Targeting limited to the actual distribution zones of your products, not the whole country

Selection by potential

Retailer selection by footfall score and sell-out potential

Shopper audiences

Category intenders, loyal retail shoppers, affinity profiles

Measurable drive-to-store

in-store visits, directions, conversions, sales...

Dynamic reallocation

Dynamic budget reallocation based on performance by zone

Engage your distributors in a win-win local advertising strategy to amplify the visibility of your products in the field.

The Ramp builds the bridge with your distributors by offering co-funded campaigns where your brand brings its media expertise, featuring your distributors to maximise traffic and sell-out — all for a stronger commercial relationship.

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BRAND BENEFITS
]

Co-funded campaigns

Brand / distributor co-funding with performance and traffic tracking

Brand control

Guaranteed brand control: your guidelines, your visuals, approved upfront

Shared reporting

Shared reporting: each partner sees their contribution and results

Billing

Flexible billing model: brand-centralised budget based on a trade agreement or distributor co-billing

Engagement

... strengthened within the network around the shared advertising strategy

Logo Suzuki – client The Ramp
Logo Intermarché
Logo Toyota
Logo McDonald’s – client The Ramp
Logo Suzuki – client The Ramp
Logo Intermarché
Logo Toyota
Logo McDonald’s – client The Ramp
Logo Suzuki – client The Ramp
Logo Intermarché
Logo Toyota
Logo McDonald’s – client The Ramp