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Features
The Ramp is a multi-local advertising platform designed to digitize the local communication of retail networks. It centralizes all the necessary tools to plan, broadcast, and optimize local advertising campaigns, while respecting the specificities of each point of sale. Below, discover in detail the key features of the platform and how they revolutionize the management of your drive-to-store campaigns.
01
Point of Sale Segmentation
Before any activation, The Ramp calculates and assigns a unique catchment area to each point of sale. These zones are defined based on geography, real mobility data and local business data. They serve as the foundation for any high-performing drive-to-store strategy and ensure the relevance of local targeting.
Through a hashtag and cluster system, The Ramp segments your points of sale according to strategic criteria: commercial potential, density, geographic zone, competition level, or catchment area size. This segmentation enables rapid activation of the right communication packs, personalising budgets and objectives per point of sale profile.
Simplified UX and interface for franchisees
Store traffic measurement
Campaign history
Media mix and catchment area visualization
Customer service and support
01
Audiences
The Ramp enables ultra-precise targeting for each point of sale, combining geographic, behavioural and intent data. The platform draws on 1st and 3rd party data, intent signals, purchase behaviours and socio-demographic segments to identify the most affinity-based audiences. Each campaign can be fine-tuned to reach the right consumer, at the right moment, in the right zone.
Automated billing per campaign or network
Card and SEPA payment
Consolidated head office billing available
Contribution and commission management
Automatic archiving and invoice delivery
01
The Ramp AI Retail Factory
With The Ramp AI Retail Factory, The Ramp supports automated creative asset generation from your product feed, integrating varied lifestyle scenarios:
- Simple product staging
- Lifestyle staging with people using the products
- Store associate featured in the point of sale
- Up to automatic integration into an advertising template.
No results.
01
Multi-level measurement & reporting
The Ramp centralises all performance indicators for a clear view of local and global ROI. Each agency can track KPIs by client, by point of sale, or by zone, and provide automated reports.
Native DTS measurement via oKube or Kairos Fire
In-store traffic and sales measurement
Consolidated HQ view
Multi-level reporting: HQ, region, multi-franchisee, store
Automatic report delivery
01
Workflow automation
The Ramp automates time-consuming processes related to the creation, validation, and go-live of local campaigns, reducing manual errors.
No results.
Suzuki
The Ramp supports Suzuki in structuring and automating their local campaigns, giving dealers ready-to-use activations while maintaining national-level oversight.
Engagement
Optimization
