(Features)One single goal: sell where your products are listed
From geolocating your distributors to measuring in-store traffic, every feature of The Ramp turns your media investment into field sales.
Features
You invest in national media. But your sales happen in local stores, in precise zones.
Discover all the features of our platform to connect your trade marketing budget to geolocated digital campaigns.
01
Geolocated Campaigns Around Your Distribution Network
The Ramp integrates your entire distribution network and only activates campaigns around the points of sale that actually stock your products. No wasted spend on unlisted zones, no media pressure on irrelevant formats. Every media euro is spent in the right place.
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01
Segmentation of Your Distribution Network
A hypermarket in a dense urban area and a convenience store in a rural setting do not share the same consumer catchment, nor the same sell-out potential in your category. The Ramp automatically segments your network by category revenue, footfall, competition and geography — to concentrate your media pressure where the return is strongest.
Media mix and catchment area visualization
01
Co-branding and Collaborative Advertising
Associate your brand image with that of your retailers in co-funded local campaigns. The Ramp facilitates cooperative advertising between brands and points of sale, to amplify the visibility of your products and your resellers.
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Shopper Audiences
Targeting 'women aged 25-49 nationally' is expensive and rarely convincing. The Ramp cross-references geographic data, purchase behaviours, intent signals and socio-demographic segments to identify, within each distribution zone, the consumers most likely to buy your category — and bring them in-store.
Audiences and interests
01
Billing mode
The Ramp automates the entire billing chain. Each campaign can be settled according to the chosen method: card payment, SEPA, or headquarters invoicing. At the end of each campaign, invoices are automatically generated and sent — globally or per point of sale — integrating the management of subsidies, discounts and central commissions.
Brand CRM data
Guerrilla marketing targeting
Local reach optimization
Open data and partner data integration
Audiences and interests
Sport 2000
The Ramp supports Sport 2000 headquarters and its members in deploying local campaigns aligned with the national commercial action plan: seasonal operations, in-store traffic, local engagement and point-of-sale activation.
Conversion
Engagement
