(Features)One single goal: sell where your products are listed
From geolocating your distributors to measuring in-store traffic, every feature of The Ramp turns your media investment into field sales.
Features
You invest in national media. But your sales happen in local stores, in precise zones.
Discover all the features of our platform to connect your trade marketing budget to geolocated digital campaigns.
01
Geolocated Campaigns Around Your Distribution Network
The Ramp integrates your entire distribution network and only activates campaigns around the points of sale that actually stock your products. No wasted spend on unlisted zones, no media pressure on irrelevant formats. Every media euro is spent in the right place.
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Segmentation of Your Distribution Network
A hypermarket in a dense urban area and a supermarket in a rural zone don't work the same way. The Ramp analyses each distribution point according to its specifics - size, traffic, competition and geography - to concentrate your media pressure where it generates the most impact on sales.
Media mix and catchment area visualization
01
Co-branding and Collaborative Advertising
Associate your brand image with that of your retailers in co-funded local campaigns. The Ramp facilitates cooperative advertising between brands and points of sale, to amplify the visibility of your products and your resellers.
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Shopper Audiences
Targeting 'women aged 25-49 nationally' is expensive and rarely convincing. The Ramp cross-references geographic data, purchase behaviours, intent signals and socio-demographic segments to identify, within each distribution zone, the consumers most likely to buy your category - and bring them in-store.
Audiences and interests
01
Personnalisation pour chaque distributeur
Adapter vos visuels pour chaque enseigne, chaque format, chaque promotion, c'est impossible à faire à la main à l'échelle. The Ramp AI Retail Factory génère automatiquement vos créations publicitaires à partir de votre flux produit : mise en situation, intégration du prix promo, co-branding enseigne, adaptation aux formats, le tout dans le respect de votre charte et de celle de votre distributeur.
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Billing mode
The Ramp generates clear invoices sent automatically - globally or per point of sale - according to your billing mode: centralised, decentralised or mixed.
Brand CRM data
Guerrilla marketing targeting
Local reach optimization
Open data and partner data integration
Audiences and interests
Sport 2000
The Ramp supports Sport 2000 headquarters and its members in deploying local campaigns aligned with the national commercial action plan: seasonal operations, in-store traffic, local engagement and point-of-sale activation.
Conversion
Engagement
