How Performance Max is breaking the rules of drive-to-store?

When trying to drive in-store traffic, brands often struggle to run brand awareness campaigns and store visit campaigns simultaneously. But that was before Performance Max. More than just a new advertising lever, Performance Max completely changes the advertising paradigm by reversing the approach. Rather than broadcasting ads on affinity channels, Perf-Max focuses exclusively on people most likely to visit your point of sale. The primary objective is no longer to broadcast but to identify the right signals and purchase intent in order to appear only to potential visitors. In this white paper, you will discover:

• ‍How to use Performance Max campaigns?
• Tips for launching high-performing campaigns
• Best practices for setting Performance Max on the right track
• Campaign ideas to launch without delay‍

To launch Performance Max campaigns with a drive-to-store objective, you can rely on an advertising solution like The Ramp.

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